About
Our Story
Founded in 2017 in Dammam City, Shati Alwasl Trading EST. emerged as the pioneering proprietor of the premier NMA chain stores specializing in cosmetics and personal care items.
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Despite our modest beginnings, fueled by an expansive vision, our journey was set to achieve remarkable heights. In just a few years, we transcended to stand shoulder to shoulder with prominent enterprises in the realms of retail, wholesale, and E-commerce.
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Moreover, venturing into private label manufacturing, we endeavored to deliver premium-quality products that not only rival but surpass the esteemed global brands. Our aspiration now extends to etching our name alongside these industry leaders on the global stage.
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Our Mission
At the core of our mission, we commit our utmost energies and vitality to embody the essence of leadership in the skincare and cosmetics sector. We strive to simplify skincare routines, ensuring they are accessible and affordable to every member of our community.
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Guided by our steadfast commitment, we aspire to claim the forefront position not only within the Kingdom of Saudi Arabia but also across the Gulf countries. This unwavering dedication underscores our pursuit to be the unequivocal choice for skincare and cosmetics excellence in our region.
Our Philosophy
At the heart of our philosophy lies a commitment to advancing steadily toward our objectives, leveraging our growing expertise and insights within the Saudi market. We firmly believe in the adage, 'Every hardworking person has a share.'
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With this principle as our guiding light, we are confident that our aspirations will soon materialize into tangible accomplishments.
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Our industries and Services
Our NMA chain stores comprise 9 expansive outlets, with plans to open five more by the end of the first quarter of 2024. Spanning over 12000m², our establishments are staffed by a team of 300+ dedicated individuals who passionately serve our clients with a diverse range of products from numerous prestigious brands known for their quality and competitive prices.
Recognizing the growing significance of online sales and e-commerce worldwide, we initiated our E-commerce platform. Aligned with our brick-and-mortar stores, we developed a dedicated warehouse to support this endeavor. Our efforts have yielded impressive results, with over 3 million visits, 20+k orders fulfilled, and our products reaching 268 locations across 6 countries.
After acquiring ample experience in meeting importation criteria and thoroughly familiarizing ourselves with Saudi regulations, coupled with our extensive network of trusted suppliers and wholesalers globally, we are well-equipped to facilitate distribution to both our customers and local suppliers.
Manufacturing: At the outset of this year, we inaugurated a burgeoning sector within our company, leveraging Saudi expertise and national resources. Introducing distinct brands such as 'DASH, DASH GREEN, ADVITA, ADEX, THE OLD TREE, and OKEVIA,' our portfolio encompasses a diverse range of products spanning cleaning, personal care, and premium skincare categories.
Key Achievements
We are very proud and highly grateful to our wonderful productive team who were part of our success and progress along with their challenge and patience we conquered all difficulties and barriers and here are some of our achievements